Vickar Ford opens doors at new dealership

by Larry D'Argis . Jul 20 2018
Larry D’Argis / Winnipeg Free PressAn impressive lineup of classic Fords was on display for the grand-opening celebration of the extensively renovated Vickar Ford Automotive Group dealership in Winnipeg.

Larry D’Argis / Winnipeg Free Press

An impressive lineup of classic Fords was on display for the grand-opening celebration of the extensively renovated Vickar Ford Automotive Group dealership in Winnipeg.

Last week, Vickar Ford held a grand-opening celebration at its new 2000 Main St. dealership.

Situated across the street from picturesque Kildonan Park, this location has been home to nearly seven decades of Ford dealers, first as Gelhorn Motors in the early 1950s and for many years as Parkside Ford.

The Vickar Automotive Group took over as dealer principal early last year, and the newly branded dealership has spent the past several months undergoing an extensive renovation.

Domenic Sacco, vice-president of Vickar Ford, opened the evening by welcoming everyone to the first Ford dealership owned by the Vickar Automotive Group. Local dignitaries also joined in the celebration with kind words of support.

Larry Vickar reflected on his start in the business many years ago at Community Chevrolet Oldsmobile and how he and the Vickar Automotive Group have strived to provide customers with the best car-buying and after-sales service experience.

Gerald Wood, Ford of Canada’s western region general manager, spoke of his vision of Vickar Ford being a sales leader in Canada before turning the podium over to Mark Buzzell, president and CEO of Ford of Canada. Buzzell commended everyone for their hard work and dedication, and praised the Vickar Automotive Group for its ongoing philanthropic involvement.

In keeping with the location’s heritage, the Fabulous 50’s Ford Club of Manitoba showed up with a stunning array of collector vehicles indicative of a sales lineup from yesteryear. Craig and Blair Scott also displayed their Vickar Ford-sponsored dragster, which is capable of running the quarter-mile in 9.5 seconds at 257 km/h, and is always a crowd pleaser at Interlake Dragway in Gimli.

Along with Ford Performance Parts, Vickar Ford is also a Roush Performance Products authorized dealer.

57ford@mymts.net