Photos by Myron Love / Winnipeg Free Press
The new Audi Winnipeg store on Sterling Lyon Parkway is twice as big as the old dealership and is designed to resemble an airport terminal.
The new Audi Winnipeg store opened for business on Feb. 19 — and what a spectacular building it is.
Located at the new Seasons of Tuxedo site (across the road from Ikea) on Sterling Lyon Parkway, the new Audi Winnipeg facility — at just over 76,000 square feet — is double the size of the former Audi store.
The new building, reports Audi Winnipeg general manager Gerald Boiteau, is designed to resemble an airport terminal with a second-floor observation area.
Boiteau notes the showroom is able to accommodate 12 new vehicles. There is also a 10-car service drive-thru attached to the showroom, a 14-bay service department and — at more than 7,000 square feet — the largest parts department of any Audi dealer in Canada.
During a tour of the showroom, Boiteau points out the different design features, such as the black curved wall resembling a street, the dedicated Audi Sport area and numerous customer lounge spaces, including a kids’ play area and refreshment area.
There is a second customer lounge upstairs as well, and a fully digitized room where customers will have a platform desk with which to build their own Audi models and view 3D images of the model they build produced in real time.
The new Audi Winnipeg store also has a full basement for parking both new and pre-owned inventory, as well as customer service vehicles. The 28,000-square-foot basement can house up to 65 cars.
The basement area also has six dedicated detailing bays and a photo booth area for all incoming vehicles.
Boiteau also says every vehicle that comes in for servicing will go through the automated car wash before entering the service department.
He notes the former Audi showroom on Century will be renovated as part of its incorporation as a larger collision centre and St. James Volkswagen dealership, Audi Winnipeg’s sister store with which it formerly shared the Century Street building.
Sales Rep: Nadith Gunasekara
Dealership: Crown Acura
No. of Years: One
Favourite Model: Acura TLX
Why: “I like the super handling on the TLX,” says Gunasekara, who bought a model himself last year. “I like the AWD. And I particularly enjoy the A-Spec body kit model with spoiler, dark chrome surround, red LED ambient lighting and red highlights inside.”